AcipHex - Bonus Update (Because I'm Sick and Bored in Bed)

Recently I came across AcipHex through its television commercials.

As a heartburn and acid reflux medication, I can understand the use of prefixes and suffixes and middlefixes like "Aci(d)," "pH," and "iphex/effects."

However I cannot overlook the fact that there is an add agency in the English speaking world that green-lit any stomach and gas-based medication that is phonetically pronounced "Ass Effects."